In this episode, Jason and Doug, together with Chelle Neff, discuss how to alter your social media and advertising to make sure you keep it fun and safe at the same time, during these times. The key is making your salon fun and entertaining so your clients feel safe but also can feel relaxed and comfortable. They also touch base on how it is detrimental to connect with the right people, having the right people in your space.
Key Takeaways:
03:10 - How To Get All Of Your Guests To Come Back In
07:13 - Salon Experience: An Escape To The World
13:54 - Your Customer's Fun Experience Starts At Your Door
17:44 - Connecting With The Right People Is Important
20:51 - Stay Positive And Opportunities Will Be In Front Of You
Quotes:
“The key is the making it fun and entertaining. Because part of the salon experience, really, is an escape.” (07:13) (Doug)
“When you get smacked in the face with one of the biggest challenges, that there's something to be grateful for. I think that's a sign of an emotionally healthy individual.” (15:30) (Jason)
“I don't ever let it wipe me out and I don't give up. I mean, I do not.” (18:54) (Chelle Neff)