In this episode, Jason and Doug talk about how you can become a more profitable salon owner as they recap our latest Destination Training for our Academy. They spoke on how even with the covid restrictions not allowing us to gather together as we normally would, we have found the silver lining, that is we can have some the most amazing guest speakers digitally! We had the pleasure of having Todd Herman, to teach us about our "Alter Ego." Ken Okazaki to teach our salon owners how to get comfortable in front of a camera for marketing, and the list goes on and on!
Key Takeaways:
07:37 - Shoot Videos That Talk About Promotions Or Special
08:10 - Many Are Still Getting Nervous In Front Of Camera
11:01 - Make Your Salon Transactions Legally Through Writing
14:42 - Communicating Through Models and Methods
18:05 - Be The Unique Person To Stand Out In Your Local Marketplace
Quotes:
“Are you making some really simple mistakes on taxes that are robbing you from the lifestyle that you deserve to have?” (10:42) (Doug)
“If somebody is not hearing the other person, you want to put a mediator in the middle and control how the conversation goes. What if you use a model? What if you draw a model?" (15:23) (Jason)
“If you're sitting in the middle of the forest with other people and you're sitting in one place, it's really hard to find your way out of a thick forest sometimes. You got somebody from the outside comes in, then all of a sudden it becomes very clear what the path is.” (18:47) (Doug)