Profitable Salon Owner Podcast

From Overwhelmed to On-Brand: Your Salon’s Next Social Media Strategy | EP 209 | Profitable Salon Owner

Episode Summary

Over social media burnout? Learn how to make posting fun, sustainable, and profitable in this episode with Kayla Swanson and Jason Everett. Discover how to use "snackable" content to capture attention, create content with a “Play Day” mindset, and batch content without burning out.

Episode Notes

In this insightful episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett tackle social media fatigue head-on. Rather than chasing perfection, they invite salon owners to embrace ease, authenticity, and fun.

Episode Highlights:

• Why your audience wants to be entertained before they buy
• How to find and adapt content inspiration wisely
• The structure of a "Social Media Play Day", a staff-powered content day
• The power of putting out 20 imperfect videos to build skill and confidence

Bonus: Text REELS or PLAYDAY to get the social media cheat sheets mentioned in the episode!

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