In today’s episode, hosts Jason Everett and Doug Campbell dive into the world of barbershops. Doug runs a successful barbershop out of Pensacola Florida and gives great insight into how to keep a barbershop up and running. They discuss how they differ from salons and how they are the same and the revenue streams that the majority of barbershops are missing in their stores.
Takeaways:
01:53 - Why Doug and his wife decided to own both salons and barbershops
07:40 - Setting up a proper culture in a barber shop
11:39 - How barbershops miss out on selling retail
15:13 - The Art of Shaving in barbershops
17:02 - How barbers should be selling retail
17:37 - All about men's skin care
Quotes:
“The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41)
“Guys do want their problem solved.” (Doug Campbell)(17:01)
“There is this myth that men don’t buy retail.” (Jason Everett) (19:26)
Links Mentioned:
High Performance Salon Website
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