Profitable Salon Owner Podcast

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge

Episode Summary

Are you a salon, spa, or barbershop owner looking to transform your business and personal life? In this episode of The Profitable Salon Owner Podcast, host Kayla Swanson is joined by guest Kati Whitledge, a marketing guru for the beauty industry, a sales funnel expert, a college dropout turned multiple six-figure entrepreneur, equipping owners with no-fluff business and marketing strategies. She's a speaker, podcaster, author, and the Founder and CEO of mya--a client recruitment software for the beauty industry. Kati brings her extensive experience to the table as we discuss Critical Marketing Strategies for 2024. Talking the power of niche marketing, the impact of AI, and the essential role of email marketing. Plus, we reveal the secrets to fostering a harmonious salon culture, boosting profitability, and achieving a healthy work-life balance. This episode is a MUST LISTEN! Kati Whitledge shares her insights, wisdom, and practical advice to help you elevate your salon business to new heights. Want more information about mya? Visit their website at https://joinmya.com/ And text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook.

Episode Notes

  1. The podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.
  2. Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.
  3. Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.
  4. This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.
  5. Understanding where your target audience is, including social media platforms, is crucial for effective marketing.
  6. The discussion touches on the potential impact of AI in the industry and the importance of embracing and learning about AI.
  7. Email marketing is presented as a powerful tool for staying in front of customers and maintaining a presence in their minds.
  8. Consistency in email marketing is encouraged, with a recommended minimum of two to three emails per week.
  9. The importance of inspiring and engaging your own salon team as brand advocates is discussed.
  10. Don’t forget to text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook