In this episode, Doug and Jason discuss how this year is going to be the greatest year that salon owners can have if you get your mindset right, your money right and your business right. They provide insight to shifting your focus to things you do have control over, seeing the reality you create. To remain optimistic with a different way to look at what you can do for your staff and clients right now. Pivoting in new directions that the salon industry has not seen before.
Key Takeaways:
03:25 - How to use this time as an opportunity
05:07 - Optimistic vs. Pessimistic?
06:08 - How to maintain a level of high optimism
10:22 - Shift your focus from obsessed to excited about the future
14:15 - People are on camera now more than ever having to confront their image
16:58 - Pivoting in a new direction
Quotes:
“How do you shift your focus? Are you focusing on the things you have control over or are you focusing on things you can’t have control over?” (02:34) (Jason)
“Can’t control what happens to you but you can control your response to it.” (03:13) (Doug)
“This is not a time to be on vacation, this is a time to double-down, be overly optimistic for your staff” (04:43) (Jason)
“You get to choose how you want to feel” (05:19) (Jason)
“Your reality is created by the agreements you make with other people, but also the agreements you make with yourself.” (10:46) (Jason)
“Your job as a salon owner is to maintain this widely obsessive optimism for everyone around you, especially your team, especially your guests.” (13:35) (Jason)