In this episode of The Profitable Salon Owner, host Kayla Swanson sits down with salon owner Jonelle Fedock, who shares her inspiring journey of growth, leadership, and grit. From taking a leap of faith to buy a salon while on maternity leave to doubling her revenue and scaling her team from 10 to 21 employees, Janelle reveals the systems, strategies, and mindset shifts that fueled her success. 💪 Listen in as Janelle shares how she built a leadership team, delegated with trust, implemented accountability systems, and restructured her salon's profit strategy with smart money moves like separating parts and labor and charging credit card fees. This episode is packed with powerful lessons for any salon owner looking to lead with confidence, build a dream team, and increase profits. 🌟 Ready to Elevate Your Salon Business? 🌟 Don’t miss the Elevate Conference on February 10th—the ultimate FREE virtual event for salon and spa owners. Learn from top industry experts how to grow your business, attract top talent, master cutting-edge marketing strategies, and boost your profitability. 💡 Register now for FREE and get access to exclusive insights that will transform your salon’s success. 👉 https://bit.ly/3B36sSu Learn More About Our Sponsors: Phorest: https://www.phorest.com/us/ L'ANZA: https://www.lanza.com/ MYA: https://joinmya.com/ (Use promo code HPSA for your first 2 months FREE) Learn more here - www.highperformancesalon.com Join our FB group - www.facebook.com/groups/highperformancesalon Like us on FB - www.facebook.com/highperformancesalon Follow us on IG - www.instagram.com/highperformancesalon #salon #coaching #podcast #community #culture
Unexpected Journey into Salon Ownership: Janelle Fedock didn’t plan to own a salon but felt a "calling" when the opportunity arose. She took action despite being on maternity leave and managing a full-time job.
Rapid Business Growth: In just 2.5 years, Janelle doubled her salon’s revenue, growing from 10 employees to 21. This growth came through leadership development, building systems, and hiring the right people.
Personal Development as a Leader: Janelle embraced leadership training by reading books, listening to podcasts, and investing in her personal growth. She recognized that to lead her team effectively, she had to become the best version of herself.
Overcoming Self-Doubt: Once Janelle made the decision to buy the salon, she committed fully, pushing through doubts and fears, including the challenge of leading with confidence as a new mother.
Building a Leadership Team: Janelle focused on hiring leaders with strengths that complemented her weaknesses. She delegated key responsibilities, such as team promotions and competitions, to leverage others' skills.
Shifting to a Team-Driven Culture: Janelle restructured her business by creating systems and a clear career path for employees. She prioritized employee growth and empowered them to take ownership of their roles.
Accountability Systems for Growth: She implemented systems for expectations, accountability, and consistent enforcement. By setting clear rules and addressing issues head-on, she was able to foster a higher-performing team.
Empowering Her Team: Janelle learned the power of delegation, encouraging her team to create and execute their own plans. This shift from micromanagement to trust allowed her to lead with impact rather than control.
Profit-Boosting Strategies: Two of her biggest profit wins included charging credit card fees to offset costs and separating parts and labor costs, both of which significantly impacted her salon's bottom line.
The Power of Support and Coaching: After realizing she had reached her growth limit, Janelle sought support from the High Performance Salon Academy (HPSA). This move enabled her to refine her leadership skills, build structure, and continue her salon’s growth trajectory.