In this episode, your host Kayla Swanson chats with special guest Brian "Leo" Mallum, owner and leader of Roar Hair and Beauty, a three-salon group in Glasgow. Leo shares his incredible journey, from starting with a one-backwash studio salon to expanding into a thriving, multi-salon enterprise. This episode dives deep into the power of community, staying connected to your passion, and building an inclusive salon environment. Ready to Transform Your Salon Business? Connect with Leo on Instagram: @roar_ginger Reach out to Leo ANYTIME for advice, support, or collaboration! CTA: Wanna connect and get support falling back in LOVE with your salon? Text “LOVE” to (916) 258-0720. We can’t wait to chat with you!
Passion and Growth: Learn how Brian "Leo" Mallum expanded from a one-backwash studio to three successful salons through a deep passion for the industry and a commitment to organic growth.
CARE Values Framework: Discover how Roar Hair and Beauty’s core values—Color, Authenticity, Respect, and Excellence—shape their salon culture and attract a loyal clientele.
Community Over Competition: Hear why building a supportive community of salon owners and professionals can be more valuable than competing, and how this mindset has transformed Leo’s approach.
Staying True to Your Vision: Gain practical strategies for staying aligned with your original mission, even when faced with challenges like profitability and rapid expansion.
Inclusivity and Gender-Neutral Pricing: Understand the importance of creating an inclusive environment and how Roar Hair and Beauty implemented gender-neutral pricing to better serve their diverse client base.
Protecting Your Salon Culture: Leo shares how to safeguard your team’s well-being and maintain a positive salon atmosphere, even when dealing with challenging clients or new hires.
Hiring with Intention: Learn how to make intentional hiring decisions that align with your salon’s culture and mission, including the importance of trial periods to ensure the right fit.
Handling Unprofitable Periods: Get actionable tips on what to strip back and re-evaluate when your salon is not profitable, from pricing strategies to understanding your KPIs.
The Power of Storytelling: Leo emphasizes how sharing your salon’s story and values can create a deep connection with clients, leading to long-term loyalty.
Balancing Business and Art: Discover how to balance your artistic passion for hairdressing with the demands of running a profitable business, and why knowing your numbers is critical to success.