Welcome to The Evo Revo Podcast, where hosts Jason Everett and Doug Campbell provide their unique insights into the ever-changing landscape of the salon industry. In this episode, Jason and guest, Lucas Renfroe, salon owner and marketing expert, dive into the largest mistakes salon owners make with online marketing and how to fix those mistakes to help use online marketing to book appointments and keep your books full.
Key Takeaways:
03:17 - The biggest mistakes people make when marketing themselves online
06:25 - Tips on building a gorgeous AND functional website
09:30 - The detriment to having too much text copy on your website
12:10 - The numbers behind the website
17:10 - Should you be concerned about massive follower count?
Quotes:
“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)
“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)
“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)
“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)
“Advertise as locally focused as possible.” (Jason) (17:56)