In Episode 172 of the Profitable Salon Owner podcast, host Kaya Swanson sits down with Joanne Peterman, a seasoned salon mentor with over 40 years in the industry. Joanne reveals her unique approach to battling booth renter mentality by creating a salon culture where teamwork, accountability, and a well-defined Code of Honor are at the forefront. Learn how Joanne fosters a positive environment where her 17-member team thrives, contributing to her salon’s million-dollar success. She shares insights on effective onboarding, incentivizing staff, and the importance of owner self-reflection in building a supportive, goal-driven salon community. Discover how her passion for wellness, from Reiki to yoga, has influenced her leadership style and propelled her team towards success. Whether you’re a salon owner facing retention challenges or simply looking for inspiration on team-building, this episode is packed with practical insights and inspiration for profitable salon growth.
Combatting Booth Renter Mentality: Joanne Peterman discusses strategies to reduce booth renter mentality and build a cohesive, team-oriented culture in salons.
Code of Honor: Emphasizes the importance of a salon's Code of Honor to set clear standards and expectations for the team, fostering accountability and consistency.
Team Culture: Joanne shares that her salon’s success comes from a strong team culture, where everyone supports each other beyond hair services, including helping with laundry, cleaning, and client follow-up.
Wellness and Personal Growth: Joanne integrates wellness practices like Reiki and yoga into her lifestyle, which she believes benefits her personal and professional growth, positively impacting her team and salon.
Staff Buy-In and Engagement: Discusses the importance of team buy-in, with everyone understanding why certain tasks are essential for business growth, creating a supportive and engaged salon environment.
Incentives and Rewards: Joanne implemented reward systems, such as two-hour passes, as incentives for staff performance and team-building activities, which are popular among her staff.
Onboarding and Expectations: New hires receive a clear handbook and manual to set expectations and outline roles, ensuring everyone understands their responsibilities.
Handling Team Turnover: She stresses the importance of letting go of staff who don't align with the salon's culture and Code of Honor, prioritizing long-term cultural fit over immediate staffing needs.
Owner Self-Reflection: Encourages salon owners to look inward and assess how their leadership impacts team dynamics, emphasizing that team culture begins with the owner’s actions and mindset.
Future Growth and Wellness Center: Joanne is expanding her business to a larger space focused on wellness, reflecting her vision of a holistic, supportive, and connected team culture.