Have you ever scrolled through your salon’s social media and realized you’re basically just staring at the back of clients heads? Maybe the occasional stylist happy birthday post makes its way onto the feed. Granted, the back of heads are gorgeous because your stylists do great work but how boring is that? Your audience is missing the WHOLE picture. The tools and products used to create that hair, they’re missing the story. On today’s episode of Evo Revo, hosts Jason Everett and Doug Campbell discuss how to capture your salon’s story with professional photographer John DeMato.
Takeaways:
03:13 - How John DeMato got started in the photography industry
05:03 - What details in the salon to look for when taking shots of your salon
08:40 - John explains how to use different angles and shots to tell a story in your salon
14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed
17:17 - Tips for getting the best interaction candid shots from a professional photographer
18:43 - The 3 angels you should be getting for the perfect candid shots
21:50 - What shots to ask a photographer to get if you bring one into the salon
24:15 - The importance of telling the story of the salon
Quotes:
“All of these things are what paint the full picture in addition to the human part”(John DeMato)(07:22)
“It gets very boring.. Another thing of hair, great”(Doug Campbell)(09:56)
“Don't fall into the trap of doing the same thing every time, what are the elements that”(Doug Campbell)(11:20)
“It should be the whole experience from start to finish” (Jason Everett)(14:30)
“Don't be satisfied with one photo”(John DeMato)(18:20)
“Having other people on your team to know to instinctively come over and grab some shots for you.”(Doug Campbell)(19:39)
Links Mentioned:
Website - https://highperformancesalon.com
Join our FREE FB Community - https://www.facebook.com/groups/113597492523494
John DeMato - https://www.johndemato.com/siy-headshot