Profitable Salon Owner Podcast

Marketing Secrets Every Salon Owner Needs to Know | EP. 167 | Profitable Salon Owner

Episode Summary

Featuring marketing expert Kati Whitledge! In this episode, we dive deep into the essentials of salon marketing in 2024. Discover how to communicate effectively with clients, capture high-quality leads, and build lasting relationships with your audience. We cover lead nurturing, the power of SEO, the importance of automation, and how to invest smartly in marketing to grow your salon business. Learn about drip campaigns, neuromarketing, and practical steps to make your salon stand out. Whether you’re new to marketing or looking to sharpen your strategy, this episode is packed with actionable tips for salon owners. Don’t miss out! Key Highlights: The real purpose of marketing: communication and relationships Effective strategies to capture and nurture leads Why automation and drip campaigns are key to success The role of SEO in growing your salon How neuromarketing can keep your salon top of mind 👉 Comment “ADS” to get Kati’s FREE “Build Your Own Ads” course and learn how to create powerful marketing campaigns that drive results! 📲 Text “support” to (916) 258-0720 to get exclusive access to more resources and personalized marketing support for your salon. 📥 Download the FREE eBook mentioned in the episode and get started with better marketing today!

Episode Notes

• Marketing as Communication: Marketing is about clear communication with clients, potential clients, and team members. It's vital for building relationships in the salon business.
• Audience Understanding: Knowing who you are marketing to is crucial for crafting effective messages. Tailor your marketing to resonate emotionally with your audience.
• Lead Nurturing: Focus on nurturing leads by capturing their information and building relationships over time through consistent communication.
• SEO & Awareness: Invest in SEO to be found by potential clients. Build awareness early in the marketing funnel before pushing for conversions.
• Automation Importance: Use tools like email drip campaigns and automated messages to respond quickly and nurture leads.
• Personalized Communication: Maintain communication with clients through various methods like emails, texts, and personal outreach to build loyalty and retention.
• Marketing Investments: Understand that generating leads requires an upfront investment. Leads may cost between $45 and $400, depending on the industry and method.
• Drip Campaigns for Success: Automating email sequences and regularly interacting with your CRM can improve lead conversion and client retention.
• Marketing Psychology: Neuromarketing principles help build brand awareness subconsciously, keeping your salon top of mind when clients are ready to book.
• Continuous Practice: Marketing is not a one-time task but a continuous practice. Constantly refining and adjusting strategies will yield better results.