Profitable Salon Owner Podcast

Retail Makeover- Double Profits with Strategic Expansion w/ Danielle Cherewyk

Episode Summary

In this exciting episode of the Profitable Salon Owner podcast, host Kayla interviews Danielle Cherewyk, a second-generation stylist and successful salon owner. Danielle shares her journey from being a young salon owner to expanding her business to three locations with a team of 46 stylists. She reveals her secrets to achieving a high retail-to-service percentage of 44%, emphasizing the importance of education-based selling and maintaining a well-managed inventory. Danielle's inspiring story and strategies will leave you motivated to take your salon business to the next level. Tune in now for expert insights and tips from the beauty industry.

Episode Notes

1. The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion.
2. Danielle's mother is also a stylist and works part-time in Danielle's salon.
3. Danielle has owned her salon for 13 years and currently has three salon locations and one school.
4. Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator.
5. The salon maintains a large inventory of retail products, but careful inventory management is essential. Their retail-to-service percentage is out of this world, with some stylists achieving  higher percentages that you couldn't believe.