Profitable Salon Owner Podcast

Retail Sales Mastery- Kristie Leslie’s 100% RTS Formula | EP. 164 | Profitable Salon

Episode Summary

In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson sits down with Kristie Leslie, a salon owner who has mastered the art of retail sales, achieving an incredible 100% retail-to-service ratio in her salon. Kristie shares her journey, from her early days in sales to launching the “Business of Retail” program, which helps salon owners across the industry boost their retail sales. Discover how a shift in mindset, personalized client experiences, and strategic brand partnerships can transform your salon's profitability. If you're ready to increase your salon’s retail sales and learn how to integrate retail into every aspect of your service, this episode is a must-watch!

Episode Notes

• Retail-to-Service Success: Kristie Leslie achieved a 100% retail-to-service (RTS) ratio in her salon, an exceptional achievement in an industry where the average is around 12%.
• Passion for Retail: Kristie's background in sales and her deep passion for retail contributed significantly to her success, with experience ranging from selling hair color to shoes.
• Business of Retail Program: Kristie founded the "Business of Retail" program, designed to help other salon owners boost their retail sales, showing impressive results in participating salons.
• Mindset Shift: A key factor in retail success is overcoming mental blocks and negative perceptions about selling, shifting towards a positive mindset.
• Client Experience: Kristie emphasizes the importance of creating a personalized and exceptional experience for each client, which fosters loyalty and increases sales.
• Strategic Brand Partnerships: Aligning with brands that reflect the salon's core values is crucial for successful retail sales, making it easier to sell products authentically.
• Educational Approach: Educating clients about the products they use turns retail into an extension of the service, making recommendations more effective and genuine.
• Staff Training: Kristie trains salon staff to deepen their product knowledge and view retail as an integral part of client care, leading to increased commissions and loyalty.
• Debunking Retail Myths: Kristie addresses common misconceptions, such as retail being pushy or greasy, reframing it as essential customer care.
• Continuous Evolution: Retail success requires constant evolution, trying new approaches, and staying adaptable to keep up with industry changes and client needs.