Profitable Salon Owner Podcast

Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick

Episode Summary

Join Kayla, the host of the Profitable Salon Owner Podcast, as she interviews Danielle Cherwick, a salon owner with three locations and a school. In this insightful conversation, Danielle shares her journey of salon expansion, starting from a small gym corner to a thriving business. They delve into different expansion strategies, emphasizing the importance of intention and resource assessment. Danielle provides valuable insights into maximizing your current location's potential before considering additional ones. They also discuss the idea of involving shareholders and the impact it has on the salon's growth. If you're considering expanding your salon or interested in the salon industry's behind-the-scenes, this interview offers valuable advice and real-world experiences.

Episode Notes

1. Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion.
2. Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023.
3. She initially purchased a small location in a women's gym, later expanding to a new location.
4. Danielle discusses various ways to expand a salon business, including niche focus and extended hours.
5. They emphasize the importance of careful consideration before expanding, considering intentions and resources.
6. Danielle suggests maximizing the current location's potential before opening a new one.
7. They touch on the idea of involving shareholders and how it impacts the salon's growth.
8. Danielle shares her experience of reaching 80% salon capacity and the need to expand to create management opportunities.
9. The interview explores how expanding into a new location can serve a different demographic.
10. Danielle mentions the challenges of stylists commuting between locations and the positive impact on work-life balance.