Profitable Salon Owner Podcast

Secrets to a Five-Star Salon Experience | EP. 156 | Profitable Salon Owner

Episode Summary

Join Kayla Swanson as she chats with Shelby Bills, owner of Graeber and Company Salon and Spa in Boise, Idaho, about how to curate a five-star experience in your salon. In this episode, Shelby shares her insights on going beyond technical skills to create an emotional connection with clients. Discover the importance of a warm welcome, memorable touchpoints, and maintaining consistent service standards. Learn about eye-to-eye consultations and the critical role of team training and leadership. Shelby also discusses personalizing client experiences and engaging the team in continuous improvement to ensure every client leaves with a lasting positive impression. Whether you're a salon owner or a stylist, this episode is packed with valuable tips to elevate your client experience to five-star status.

Episode Notes

• Introduction to Five-Star Experience: Kayla Swanson hosts Shelby Bills to discuss curating a five-star experience in your salon.
• Guest Introduction: Shelby Bills, owner of Graeber and Company Salon and Spa in Boise, Idaho, shares her expertise.
• Beyond Technical Skills: Shelby emphasizes the importance of creating an emotional connection beyond delivering technical services.
• Warm Welcome Strategy: The significance of a warm welcome, making clients feel special right from when they enter.
• Memorable Moments: Curating touchpoints throughout the client's visit to evoke positive emotions and lasting impressions.
• Consistent Service Standards: Implementing consistent high standards and expectations for staff interactions with clients.
• Eye-to-Eye Consultations: Conducting thorough consultations by sitting eye-to-eye with clients, even for regulars.
• Team Training and Leadership: The role of team training and leadership in maintaining a five-star experience.
• Personalized Client Experience: Adapting services to meet individual client needs and preferences.
• Continuous Improvement: Engaging the team in ongoing discussions and improvements to enhance client experiences.