What should you call your front desk? I think front desk is outdated. If you are ready for your retail sales to BOOM, listen to today’s episode where hosts Jason Everett and Doug Campbell explain the theory of the “sales desk”, how to implement this, and how to ensure both stylist and sales associates are happy and selling.
Takeaways:
02:06 - The Sales Desk
03:49 - The sales desk structure
04:45 - Do you need a sales mindset shift?
08:12 -The “People also bought…” model
14:39 - How to incentivize both stylist and front desk to sell retail together
Quotes:
“I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett (01:44)
“That sales desk person's job is to not only follow up on everything that, that the stylist set or the nail tech set or the aesthetician set, but also to say, is there anything else that would make your life better between now and our next visit and make sure they walk out the door with anything that makes their life better from the salon, from the spa, from the nailer, from whatever that makes their life better.” Jason Everett (06:38)
“I'm freaking out that I don't give credit to the right people. I don't wanna give it to the stylist. I don't wanna give it to the front desk. Who gets the credit?” Jason Everett (12:22)
Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website
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